Sollevarsi was
a six month series of art, music, and culture events. Set in an
upscale club environment it pulled together the talent of the area
in a fresh look at event entertainment.
Nathan Thorin's NegZero! production was consulted from the
inception of the idea and created the look and feel of the entire
event and marketing campaign. This included a mobile friendly
web-presence, printed flyers and invites, guerilla postering, and
multimedia art constructs every month on site.
As Art Director he managed over 30 artists in every aspect from
pre-event selection and placement in the venue, to breakdown and
social lubrication.